Privacy Policy


At High End Cable Shop we are committed to protecting your privacy online. Our privacy policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we will store, handle and keep your data safe.


Lawful basis for processing

The law on data protection sets out several reasons for which a company may collect and process your personal data, including:


A: Consent

In specific situations, we can collect and process your data with your consent.

For example, when you tick a box to receive email newsletters.

When collecting your personal data, we will always make it clear to you which data is necessary in connection with a particular service.


B: Contractual Obligations

In certain circumstances, we need your personal data to comply with our contractual obligations.

For example, if you order an item from us for home delivery, we will collect your address details to deliver your purchase and pass them to our courier. Details of your billing address are also required under contractual obligations to fulfil the payment contract between both parties.


C: Legal Compliance

If the law requires us to, we may need to collect and process your data.

For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.


D: Legitimate Interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

For example, we may combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.


When We Collect Data

High End Cable Shop collects data in the following ways:

  • When you visit High End Cable Shop’s websites and use your account to buy products and services.
  • When you create an account on the High End Cable Shop website.
  • When you engage with High End Cable Shop on social media.
  • When you contact High End Cable Shop by any means with queries, complaints etc.
  • When you enter prize draws or competitions run by High End Cable Shop.
  • When you comment on or review High End Cable Shop’s products or services.
  • When you fill in any forms requesting personal data on the High End Cable Shop website.


What Data We Collect

High End Cable Shop collects the following data:

  • If you have an account with High End Cable Shop: your name, billing/delivery address, tokenised credit/debit card details (if given consent), orders, email address and telephone number. For your security, we will also keep an encrypted record of your login password.
  • We collect notes from High End Cable Shop’s conversations with you, details of any complaints or comments you make, details of purchases made, items views or added to your basket, items added to your wish list, how and when you contact us.
  • Information gathered using cookies in your web browser.
  • Payment Card Information.
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country where your computer is located, the web pages viewed during your visit and any search terms you entered.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.


How We Use Your Data & Why

High End Cable Shop will use the data you provide us with for the following:

  • To process any orders that you make by using High End Cable Shop’s websites. If we do not collect your personal data during checkout, we will not be able to process your order and comply with our legal obligations.

For example, your details may need to be passed to a third party to supply or deliver the product(s) or service(s) that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractually obligations such as refunds, guarantees, warranties etc.

  • To respond to your queries, refund requests and complaints. Handling the information you send High End Cable Shop enables us to respond. We may also keep a record of these to inform any future communication with High End Cable Shop and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
  • To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account.
  • To process payments and to prevent fraudulent transactions. We do this on basis of our legitimate business interests. This also helps to protect our customers from fraud.
  • To comply with our contractual or legal obligations to share data with law enforcement.

For example, when a court order is submitted to share data with law enforcement agencies or a court of law.

  • To send you survey or feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email. We have a legitimate interest to do so as this helps make our products or services more relevant to you.


Who We Share Your Data With

We sometimes share your personal data with trusted third parties.

For example, delivery couriers, fraud management, or for requesting feedback regarding our services.

Here is the policy we apply to those organisations to keep your data safe and protect your privacy:

  • We provide only the information they need to perform their specific services.
  • They may only use your data for the exact purposes we specify in our contact with them.
  • We work closely with them to ensure that your privacy is respected and protected at all times.
  • If we stop using their services, any of your data held by them with either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

  • IT companies who support our website and other business systems.
  • Operational companies such as delivery couriers.

In rare instances, High End Cable Shop may be requested by third parties to share our data. We will only do this in very specific circumstances, such as:

  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

To help personalise your journey through High End Cable Shop, we currently use the following companies, who will process your data as part of their contracts with us:

  • PostNL
  • TNT mail
  • Parcel International
  • ICT Web Solution
  • Google Analytics
  • Sisow payment innovations
  • PayPal


Individual Rights

Customers and individuals have the right to request:

  • Access to the personal data we hold about you, free of charge in most cases.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • That High End Cable Shop stop using your personal data for direct marketing, either through specific channels or all channels.
  • That High End Cable Shop stop any consent-based processing of your personal data after you withdraw your consent.

You have the right to request a copy of any information about you that High End Cable Shop holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact:


High end cable shop

Schutsgildelaan 16

4871LM, Etten-Leur

The Netherlands


Telephone: +31 6 39 28 22 88

If we choose not to action your request, we will explain to you the reasons for our refusal.


Your Right To Withdraw Consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.


Where We Rely On Our Legitimate Interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.


Direct Marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.


Checking Your Identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any requests you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.


What Are Cookies & Why Do We Use Them?

Cookies are a standard method of registering user preferences when people use websites, to ensure a better and more personalised experience. These preferences are stored in a file on your computer’s hard disk drive.

High End Cable Shop uses only session cookies. Session cookies delete themselves automatically when you close your browser or after a certain time frame. These cookies do not store any personal details relating to you or your credit/debit cards. Any cookies created are for the sole purpose of, and essential to, the function of the High End Cable Shop website.

You can manage the cookies that you allow on your computer through the internet browser that you use. You can also ask to be alerted every time a cookie is offered. There are instructions on how to manage your cookies available via your browsers help menus.


Any Questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that have not been covered, please contact us:


High end cable shop

Schutsgildelaan 16

4871LM, Etten-Leur

The Netherlands


Telephone: +31 6 39 28 22 88